Brazilian retailer Magazine Luiza to integrate marketplace with Linx omnichannel system

The marketplace includes Netshoes, the sporting goods e-commerce recently purchased by the retailer

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The Brazilian retailer Magazine Luiza has announced a partnership to integrate its marketplace, which also includes Netshoes, the sporting goods e-commerce recently purchased by the company, to Linx’s omnichannel system. According to the American technology consulting firm IDC, Linx is the retail management software leader in Latin America and retains over 40% of this segment in Brazil.

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“With the partnership, users of the Linx OMNI OMS system will be able to easily publish their online and offline product catalog in our marketplace and accelerate their sales,” Magazine Luiza said in a press release.

According to Reuters and the UOL, with the partnership, retailers selling at Magalu’s marketplace and users of the same Linx system will be able to use their own physical points as an option to deliver or pick up products sold by the retailer.