Technology

Twitter hits new record of downloads pushed by installs in international markets such as Brazil and Mexico

Protests related to the death of George Floyd and ongoing interest in the Covid-19 pandemic pushed app installs

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  • Intelligence firms Apptopia and Sensor Tower said Twitter hit new records of downloads this week as users were seeking to a real-time platform to share and find news about the US protests;
  • A larger number of downloads came from international markets, such as Brazil, Mexico, UK, and India.

Twitter registered a new record of downloads in its app this week, as users looked for real-time information on the US protests related to the death of George Floyd, according to data from research firms Sensor Tower and Apptopia.

As Apptopia found, Twitter beat its record for installs on Wednesday with 677,000 downloads globally. From this number, 140,000 installs came from the US, but more surprisingly, a larger number of downloads came from international markets, such as Brazil, Mexico, UK, and India. The intelligence firm also remarked that Wednesday hit a record for daily active users on Twitter in the US, as 40 million people in the country logged into the app.

As published by TechCrunch, Sensor Tower, on the other hand, found that Twitter saw around 1 million downloads on Monday and nearly 1 million new installs on Tuesday — which set Monday as the day with most single-day installs since 2014, when Twitter started recording app store data.