Technology

TikTok had more than 7 million Brazilian visitors last December

Number was obtained exclusively by the news website Neofeed with comScore

Video sharing social media TikTok logo on smartphone screen
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  • In December 2018, the number of TikTok’s unique visitors was 1.7 million. In December 2019, that number jumped to 7.3 million;
  • In the whole year, TikTok had 738 million downloads worlwide, according to Sensor Tower, ahead of Facebook and Messenger

The number of Brazilian unique visitors accessing the Chinese short video application TikTok grew 316% in 2019, according to data obtained exclusively by the news website NeoFeed with comScore. According to the website, in December 2018, the number of unique visitors was 1.7 million. In December 2019, that number jumped to 7.3 million.

Worldwide, according to data from Sensor Tower, the Chinese app was the second most downloaded in the last quarter of 2019, with 220 million downloads, behind WhatsApp only.

The application is growing strongly in emerging markets. In addition to Brazil, TikTok is also a phenomenon in India. According to Sensor Tower, 45% of TikTok downloads in the last months of 2019 came from the Asian country. In the whole year, TikTok had 738 million downloads worlwide, according to Sensor Tower, ahead of Facebook and Messenger.

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TikTok emerged in 2018, a year after ByteDance acquired Musical.ly. To NeoFeed, the company said it has invested heavily in partnering with major consumer brands, which use TikTok as a marketing tool aimed at the younger audience, and also in understanding the language and behavior of users in each country or region.

Security and moderation

As it told LABS in December, the company stressed to NeoFeed that it has a series of filters and rules that aim to prevent the misuse of the app. This is important because a large part of the TikTok audience is underage.

This week, a case came up of a Brazilian user who committed suicide at the beginning of last year while making a live video on the app. According to The Intercept, the company took three hours after the video to notify the police of Paraná, the Southern state where the teenager lived. Apparently, according to the Tilt website, the live broadcasts are monitored by a team in China, and it was this Chinese team that had the responsibility of monitoring and discovering the suicide of the Brazilian teenager. Even after this team was notified, the video was still on the air for an hour and a half before the teenager’s account was deleted.

TikTok is not the only app or social network to have cases of suicide or death recorded live. Facebook, Instagram, Twitter and others have had cases like this. To Tilt, the company stressed that, since the event, it has updated its live broadcast policies and improved security and moderation measures, in addition to adding new training, tools and reporting protocols.