Technology

Pluto TV launches seven new channels in Latin America

The free streaming television platform will offer a pop-up channel entirely dedicated to Star Trek during July

Pluto TV Latin America menu with new channels. Image: Pluto TV/Courtesy
  • The new channels will be added on top of 36 existing ones in Latin America;
  • Pluto TV is a hybrid service that offers both continuous programming on its channels and on-demand content, both on a free advertising-based (AVoD) platform.

Free video-streaming platform Pluto TV announced it is expanding its grid and launching seven new channels in Latin America starting tomorrow, June 26. They will be added on top of the current 36 channels the service, which is owned by media giant ViacomCBS, already runs in the region.

The seven new channels are: Pluto TV Cine Familia, offering family movies from adventures and animated films to comedies; Pluto TV Velocidad, aimed at car lovers and racing fans; Pluto TV Peleas, with mixed-martial arts (MMA) and other fighting sports programs; The New Detectives, to those who enjoy forensic and criminal-investigation shows; Comedy Central Stand-Up, centered around the brand’s roster of comedy specials and series; Rugrats Crecidos, with a schedule dedicated to the now grown-up characters of the classic animated series Rugrats; and July’s new pop-up channel, Pluto TV Star Trek, dedicated to Star Trek adventures.

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Despite being in the video-streaming category, Pluto TV is a hybrid service that offers both continuous programming on its channels and on-demand content, both on a free advertising-based (AVoD) platform. In April, it launched in 17 Spanish-speaking Latin American countries, and it is scheduled to debut in Brazil later this year.

Pluto TV Latin America currently offers 14,000 hours of content from over 60 partners. It benefits from the catalog of ViacomCBS, which acquired Pluto TV for $340 million in January 2019, and owns channels like MTV, Nickelodeon, the American network CBS, Argentina’s Telefe, and the movie studio Paramount, as well as dozens of other media assets. In the United States, Pluto TV has 22 million active users per month.

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The platform does not disclose figures of its Latin American user base, but its parent company has been increasing its presence in the region lately, with the acquisition of Argentinian network Telefe and Brazilian comedy production firm Porta dos Fundos in 2017.