Technology

Microsoft to shut down Mixer and partner up with Facebook Gaming

To tackle Twitch and YouTube, Microsoft decided to join efforts with Facebook Gaming as it close Mixer operations

Illustration: Felipe Mayerle
  • The firm decided to team up with Facebook as a part of a broader effort that Xbox and Facebook Gaming are embarking on;
  • It will offer partner status and benefits for Mixer Partners to continue streaming on Facebook Gaming.

Microsoft is shutting down its Mixer service on July 22nd and plans to move existing partners over to Facebook Gaming. Since Microsoft decided to close operations, because “it became clear that the time needed to grow its live-streaming community to scale was out of measure with the vision and experiences that Microsoft and Xbox want to deliver for gamers now”, according to the company, they decided to team up with Facebook as part of a broader effort that Xbox and Facebook Gaming are embarking on.

READ ALSO: Free access and advertising: a business model that has everything it takes to win over Latin Americans

According to Microsoft, the platform will offer partner status and benefits for Mixer Partners to continue streaming on Facebook Gaming.

According to The Verge, top streamers like Ninja won’t be forced to migrate to Facebook Gaming and will be able to rejoin Amazon’s Twitch if they choose. Microsoft has struggled to reach the scale needed for Mixer to compete with Twitch, YouTube, and even Facebook Gaming which has led to today’s decision. “We started pretty far behind, in terms of where Mixer’s monthly active viewers were compared to some of the big players out there,” says Phil Spencer, Microsoft’s head of gaming, in an interview with The Verge.