In Mexico, the platform leading the video consumption market is YouTube, with 19% of the population’s preference, according to the Provokers study “MEX 2019 Video Viewers,” cited by YouTube on Thursday (25) at a conference with journalists, and published by El Financiero Mexico.
In second and third positions are Facebook and Netflix, with 11% and 10% of the market, respectively.
After them, in fourth place, come the main broadcasters in the country TV Azteca and Televisa, both tied with 7% of applications. This means that YouTube has 2.7 times more participation than traditional Mexican television stations.
The vendor study, according to YouTube, does not focus on daily video consumption by Mexican users. The agency asked them which platform they saw the day before, a process they repeated for 60 consecutive days.
According to Pablo Castellanos, Google’s search manager in Mexico and Colombia, there is a revolution in progress in the audiovisual industry in progress that is not only reflected in the growth of YouTube, Facebook and Netflix, but also in traditional media outlets, which are also offering on-demand video sites and apps for their audiences.