Technology

Free Fire hits 80 million active daily users peak

This record-breaking is likely the result of Garena’s investment in influencer partnerships in emerging markets such as India, Brazil, and Colombia

  • Free Fire is a “battle royale” style shooting game, in which dozens of players are dropped on an island filled with weapons and other items. The last survivor wins;
  • The great thing, what sets it apart from the many similar games available out there, is to be more accessible.

Free Fire, the global hit game by Garena, recently hit a new record high of over 80 million peak daily active users, according to App Annie. The number was revealed this week, in the first-quarter results report of Sea Limited, Garena’s parent-company.

This record-breaking is likely the result of Garena’s investment in influencer partnerships in emerging markets such as India, Brazil, and Colombia.

Free Fire is a “battle royale” style shooting game, in which dozens of players are dropped on an island filled with weapons and other items. The last survivor wins.

The great thing, what sets it apart from the many similar games available out there, is to be more accessible: while the pioneers of the genre, Fortnite and PUBG, require advanced and expensive cell phones to run, Free Fire works well on any intermediate device and does not consume lots of data when connecting to the internet.

READ ALSO: The Free Fire phenomenon in Brazil

According to the company, Free Fire was the highest-grossing mobile game in Latin America and in Southeast Asia in the first quarter of 2020.

Free Fire was also ranked third globally by downloads for Google Play in the mobile games category in the first quarter of 2020, according to App Annie.

In April 2020, Free Fire hit another record high in monthly paying users, which more than doubled year-on-year, and in India, monthly paying users already accounted for over 10% of monthly active users.

READ ALSO: Why is gaming leading the entertainment industry amid pandemic?

“We continue to focus on esports and community building activities to engage with our rapidly expanding user base. In the first quarter of 2020, we organized more than double the number of esports tournaments online for Free Fire compared to the first quarter of 2019, with these tournaments accumulating over 90 million views”, highlighted the company in the report.

Garena has started its registration for the Free Fire Battle Arena tournament for its Indian servers. The Free Fire World Series is still scheduled to take place in Brazil in November. But many other competitions related to the game were canceled, postponed, or are taking place online.

The Digital entertainment branch of Sea as a whole had an adjusted revenue of US$512.4 million in the first three months of 2020, an increase of 30.3% year-on-year from US$393.3 million for the first quarter of 2019.