Technology

Facebook's new feature allows users to control the data from external apps shared with the social media platform

Off-Facebook Activity
  • The new feature allows users to know which of their apps is providing data to Facebook
  • The user will be able to choose which outside data will or won’t be sent to Facebook
  • This information will be available for Facebook users on the page called “Off-Facebook activity,” and it is being initially tested in South Korea, Ireland, and Spain

After the announcement of the “clear history” feature, Facebook is taking another step forward regarding privacy and data control. The social media platform will now release a feature that allows users to know which of their apps is providing data to Facebook, according to an official statement of the company. It gives the user a new power: the ability to choose which outside data will or won’t be sent to Facebook. 

 The tech-giant explains that online advertising is one of the most popular ways of free apps to monetize their products and to make sure that the advertiser is reaching a qualified audience. It is normal that these free apps share data with ads providers, such as Facebook. Even that it isn’t an illegal practice, but it can be considered as invasive, and that’s why Facebook is now letting the user take control of all the data. 

This information will be available for Facebook users on the page called “Off-Facebook activity,” and it is being initially tested in South Korea, Ireland, and Spain. The company didn’t promote an official launch date for Latin America yet.

After all the privacy scandals involving Facebook, this seems to be the first time that the company puts a real effort into changing their image. But if all the recent privacy features announced will be enough, just the time will reveal.