According to the Apptopia, a consultancy specialised on data about mobile apps, in 13 days since its launch, Disney+ mobile app has been downloaded 15.5 million times and has generated $5 million through in-app purchases.
Shortly after the launch, Disney announced 10 million subscribers, but they didn’t happen all at once. “Some were initially confused on the discrepancy between 3.2 million mobile app downloads and 10 million subscribers. This makes perfect sense though; our numbers say that on day one, 32% of subscribers downloaded the mobile app. For this type of service, mobile downloads come second. Most people install Disney+ on their Roku or Apple TV first. While Disney’s 10 million subscribers are impressive, they were not all signed up within 24 hours,”explained the Apptopia in the report.
Also according to the company, “it appears that Netflix, Amazon Prime Video and HBO are still unaffected by Disney+. Looking at U.S. data for these apps (Disney+ is not globally launched yet), we see download and user session trends uninterrupted from their trend lines.”
Still, Disney+ has been ranking #1 overall in the U.S. iOS and Google Play app stores since its launch.
The streaming service will arrive in Latin America’s 1st economy, Brazil, in 2020.