Technology

Brazil and other emerging countries are more optimistic about technology than developed markets

A survey conducted by Lenovo showed that countries such as Brazil and Mexico have wider acceptance towards technologies like AI and electronic gadgets

A survey conducted by Lenovo showed that Brazil and other emerging countries are more optimistic about technology than developed countries

It comes as no surprise that, as new technologies arise, mainly in the workspace, big shifts start to happen in the way people make their daily tasks, interact with each other, go from one place to another, and a handful of other regular activities. But a recent survey conducted by Chinese tech company Lenovo with 15 thousand interviewees over 10 countries showed that technology adoption may differ drastically from one country to another. 

In Brazil, this level of acceptance is way higher than the global average: while 72% of Brazilians consider that electronic gadgets and artificial intelligence make the working day easier, and help to boost the career; the global average reached 56% regarding the same matter.

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Not only Brazil but other emerging markets such as Mexico, India, and China, also appear as more optimistic about the technology shifts in the work environment, when compared with more developed countries like the US, UK, Germany, and France. “The perception is more evident because electronics, like smartphones, have suddenly entered these markets. Maybe in a decade, there will be less excitement [about technology], as what happens in mature countries,” said Dilip Bhatia, Lenovo’s vice president of consumer experience to the media outlet Época Negócios.

“The public expects three qualities of personal electronic devices: time, comfort and connection. Apps make people earn half an hour a day, voice commands make life more comfortable, and smartphones let you talk a lot more with your relatives and friends, said the executive. “Are there any inconveniences? There are, but technology itself can overcome them.”

Technology adoption in Brazil, Mexico, and other Latin American countries, is, indeed, booming over the last few years. The GSMA predicts that the region will have 450 million mobile internet subscriptions—reaching 100% penetration of adults—by 2020. Brazil (#2), Mexico (#6) and Argentina (#8) are all in the top 10 global markets for total hours spent on the internet and are global leaders in WhatsApp and social media usage.