Technology

Americans spend one-fifth of their time with streaming platforms

The data is from Nielsen and accounts only for TV viewing

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  • According to the consultancy firm, this proportion was much lower in early 2018, at 10% of Americans with connected TVs;
  • But is important to notice that the data only measure streaming viewing on TVs, excluding devices such as smartphones and tablets.

According to Variety, streaming video platforms had grown a lot, but they still accounts for 19% or one-fifth of all time Americans with internet-connected TVs spend in front of the screens. In the beginning of 2018, this proportion was 10%.

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The data, which is based on the last quarter of 2019 and includes free and subscription-based services, was collected by Nielsen. But is important to notice that the data only measure streaming viewing on TVs, excluding devices such as smartphones and tablets.

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Among the streaming platforms, Netflix had a 31% share, followed by YouTube (21%), Hulu (12%) and Amazon (8%). Other services, including recently launched Disney Plus and Apple TV Plus, accounted for the remaining 28%, according to Variety.