Technology

Amazon Prime Video launches co-viewing feature

Called 'Watch Party', the new feature is rolling out in the U.S. and allows up to 100 Prime subscribers to watch the same video at the same time

Photo: Shutterstock
  • According to Variety and TechCrunch, during the co-viewing session, users can talk to other participants through a built-in chat feature that supports both text and emojis;
  • For now, the co-viewing option is available for the third-party content that comes with Prime as well as Amazon Originals contents.

After testing the concept with Twitch, Amazon Prime Video has started to roll out its Watch Party feature in the U.S. on Monday. The service allows up to 100 subscribers to watch the same movie, series, or show simultaneously, with a playback synchronized to the host’s account.

READ ALSO: Amazon Prime Video will struggle to keep its number-two status, say analysts

Photo: Screen Shot.

According to Variety and TechCrunch, during the co-viewing session, users can talk to other participants through a built-in chat feature that supports both text and emojis.

The company started testing this concept the gaming streaming platform Twitch, which also belongs to Amazon. As reported by Variety, Twitch creators can pick a video from the service catalog to provide live play-by-play for an episode or movie playing on the main screen.

READ ALSO: Amazon buys self-driving cars startup Zoox for $1.2 billion, says Financial Times

For now, the co-viewing option is available for the third-party content that comes with Prime as well as Amazon Originals contents.