Society

Brazilian fintech PicPay launches pop up stores to support NGOs

The digital wallet is becoming popular in the country with 705,443 monthly app downloads

Brazilian digital wallet PicPay. Photo: Shutterstock

A digital wallet app that enables users to send and receive money, pay bills and store loyalty cards, among other features, PicPay will open short-term pop-up stores in five Brazilian beaches to sell products and raise money for three non-governmental organizations (NGOs). According to the company, in information provided by the news media outlet Mobile Time, beaches in the Brazilian states of São Paulo, Rio de Janeiro, Bahia, Santa Catarina, and Pernambuco will have points of sale to offer customized summer accessories such as beach bags, sunglasses, and folding backpacks. 

The amount raised will be donated to three NGOs in Brazil, and each user will be able to choose which institution they want to donate to. The products range from R$ 4 to R$ 12. 

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In order to purchase the products, the user needs to open the PicPay app, scan the QR Code and confirm the payment. 76,000 products will be available in the pop-up stores and the company expects to raise up to R$ 500,000 for the institutions.