Economy

Sales in the Brazilian Children's Day promises to overcome other commercial dates

Retail experts are expecting a 2% growth for this year's holiday in comparison to 2018

Sales in the Brazilian Children's Day promises to overcome other commercial dates

The next Brazilian Children’s day, one of the main commercial dates to the retail sector, promises to overcome other similar periods such as the Mother’s Day and the national Valentine’s Day. According to projections made by the database Boa Vista and disclosed by the media outlet Folha de S.Paulo, this year, sales during this year’s holiday will increase by up to 2% in comparison to 2018.

The rising confidence of consumers, the expansion of credit concession, and the release of the FGTS* funds are the reasons pointed out by Boa Vista to the expected growth in sales.

READ MORE: Impact of FGTS withdrawal on consumption should be greater than estimated by Brazilian government

When compared with other commercial dates, this year’s Children’s day is the only one so far that is expected to perform an increase in sales similar to the last year, as well as reach greater growth in relation to others. All the other dates (Mother’s Day, Valentine’s Day and Father’s Day) saw their sales underperform 2018’s results. 

*FGTS is the Portuguese acronym for “Guarantee Fund for Length of Service,” an obligatory social insurance fund.