Ecommerce

iFood is testing market deliveries in São Paulo

With new feature to be launched, iFood intensifies competition with the likes of Rappi

  • The initiative is working in Osasco and Campinas
  • iFood intends to expand the service this year

After the expansion of services like Rappi, that are specialised in delivery everything that the consumer wants, we see another giant step in this area. iFood, one of the biggest delivery apps in Latin America, has just begun testing market deliveries in Brazil. Osasco and Campinas, two cities in the state of São Paulo, were chosen to start the process that so far is allowed only in a couple of merchants like SiteMercado.

According to Marcio Noguchi, director of new business at iFood, they want to expand the services in the next weeks. “With the presence of iFood in more than 500 cities and the use of artificial intelligence, we have been able to understand the profile and habits of the consumer in Brazil and we have identified that there is a demand to be served in this segment. We want to ransform the shopping journey in the supermarket into a practical and efficient experience, just as we already offer in food delivery using our expertise in technology“, he said to Tec Mundo.

In the “beta phase”, the client must choose at least eight items with a minimum value os R$ 15 to do the purchase. In Brazil, apps like Rappi and James already do this kind of service.