Ecommerce

Clothing is the most chosen gift by Brazilians at Christmas

Hello Research heard more than 1,200 people to know what they are going to buy in this 2019's holiday

Christmas in Latin America
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  • Next are toys (19%), perfumes and cosmetics (18%) and shoes (14%);
  • Smartphones, best sellers on Black Friday, rank only sixth among the biggest buying intentions at Christmas.

A survey by the National Confederation of Shopkeepers (CNDL) and the Credit Protection Service (SPC Brazil) had already shown that a large proportion of Brazilians intended to buy presents for themselves this Christmas and that 41% would buy gifts online.

Now another survey by Hello Research company, points out other habits of the Brazilian who likes to buy online.

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According to the company’s survey, published by Exame magazine, clothes are the main gift this Christmas in the country, chosen by 42% of the more than 1,200 respondents heard in the survey.

Next are toys (19%), perfumes and cosmetics (18%) and shoes (14%). Smartphones, best sellers on Black Friday, rank only sixth among the biggest buying intentions at Christmas, with 12%.