- Via Varejo, whose control passed to the Klein family, owner of Casas Bahia, this year, has been working to get out of the “digital limbo” it got itself into;
- Its digital bank BanQi was launched in May this year, focusing on the C, D, and E classes, as well as the general debarker.
According to Isto É Dinheiro magazine, for the past 80 days, executive Roberto Fulcherberguer has been working to get Via Varejo out of the “digital limbo” it got itself into. The company runs the online sales of retailers Ponto Frio and Casas Bahia, and has been losing ground to competitors such as Magazine Luiza.
The carte blanche to the executive comes after the change in command of Via Varejo, whose control passed to the Klein family, owner of Casas Bahia, this year.
As part of these new plans, in addition to the physical and online integration of retailers’ operations, Via Varejo promises to launch, before Black Friday, in October, its own digital bank, BanQi, in 1,000 stores.
“Our bank is ready, operating in 90 stores. We will rollout to all 1,000 Casas Bahia stores before Black Friday. I have 25 million clients in the lender [operation], which I know deeply. I have another 75 million of customers who have already bought with me. It makes sense to put at least those 25 million active customers in our bank solution, because his booklet will be in the app,” Fulcherberguer told Isto É Dinheiro.
The term “bank” is merely illustrative, as the company does not and is not yet authorized to conduct private activities of financial institutions. BanQi was launched in May this year, focusing on the C, D, and E classes, as well as the general debarker.