Business

Uber launches its scooter-sharing service in Brazil

In this micromobility segment, Uber will compete in Brazil with Grow, Lime and Scoo

Uber's scooter
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  • To use the service, the user will pay BRL 1.50 to unlock the scooter, plus BRL 0.75 per minute of use;
  • Today, in Sao Paulo, Grin charges BRL 3 for unlocking, and BRL 0.50 per minute.

Uber launched on Tuesday (3), in the coastal city of Santos, its electric scooter sharing service. In a press release, the company did not detail which cities will receive the service in Brazil or other Latin American countries, but said it is awaiting authorization from the city of São Paulo to start operating in the city as well.

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According to the Brazillian newspaper Valor Econômico, the devices hit the Brazilian streets under the brand name of Uber and not of Jump, the startup of bicycles and electric scooters that the company bought in early 2019 and which is run by Brazilian Guilherme Telles.

Early this year, Uber told Techtudo that Jump would arrive in Brazil this year, starting with the cities of Sao Paulo, Belo Horizonte and Rio de Janeiro. But apparently the company changed its mind.

In this micromobility segment, Uber will compete in Brazil with Grow (a merger of Mexican Grin with Brazilian Yellow, announced in January this year), Lime (Uber’s partner company that arrived in Brazil in July) and Scoo.

ALSO READ: Mobility on-demand startup Grow reaches 10 million rides in Latin America

To use the service, the user will pay BRL 1.50 to unlock the scooter, plus BRL 0.75 per minute of use. Today, in Sao Paulo, Grin charges BRL 3 for unlocking, and BRL 0.50 per minute.

Still according to Valor Econômico, Uber announced a partnership with sports retailer Centauro to sell helmets with 40% discount to users of the service. Recently, the city of São Paulo has required companies in the segment to offer the security device to users.