Business

To tackle competition against Amazon's Twitch and YouTube, Facebook launches gaming app

“We’re seeing a big rise in gaming during quarantine," the head of the Facebook app told NYT

Facebook launches standalone app for games
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  • Facebook’s gaming presence until now was only available as a tab inside the main Facebook app and as an independent website;
  • The company sped up its plans for launching the new app, that was previously set to roll out in June.

As its latest attempt to win market share in the gaming business, Facebook has launched a standalone app for games this Monday, as first reported by the New York Times.

With more people seeking entertainment during the pandemic, Facebook has sped up its plans for launching the new app, that was previously set to roll out in June, the company informed the media outlet.

“Investing in gaming in general has become a priority for us because we see gaming as a form of entertainment that really connects people,” head of the Facebook app, Fidji Simo told the New York Times. “It’s entertainment that’s not just a form of passive consumption but entertainment that is interactive and brings people together.”

Competition in gaming has been gaining ground as other players move forward. Microsoft’s Mixer, Facebook and YouTube are all eyeing a market worth $148.8 billion in revenues. Facebook’s gaming efforts until now were only available as a tab inside the main Facebook app, and as an independent website.