- The Colombians Rappi and Nequi have built different programs to get donations for the Amazon
- The environmental agencies involved are Act4Amazonia and World Wildlife Fund (WWF)
The Amazon rainforest has made the news headlines for the past few days because of the ongoing wildfires. The matter has become a hot-topic in global journals after being discussed during the last G7 meeting in which political leaders agreed to send resources to offer aid, starting a political conflict between Brazil’s President Jair Bolsonaro, who refuses to accept the money earmarked for the Amazon fires, and French President Emmanuel Macron.
Leaving the politics aside, several Latin American companies decided to stand up for the Amazon’s cause and give an example of how the new tech-brands can turn their power to influence into a tool to provide help in difficult moments. The Colombians Rappi and Nequi started a partnership with the environmental agencies Act4Amazonia and World Wildlife Fund (WWF), building programs to get donations for the Amazon, according to Contxto.
Last week, Rappi started receiving donations directly from the brand’s app; users will be able to give 15,000 and 2,000,000 Colombian pesos that will be used by Act4Amazonia. On the other hand, the Colombian bank Nequi, in a partnership with World Wildlife Fund (WWF), adopted a different strategy and decided to reward its clients for their donations. Each customer that decided to help the Amazon can receive up to 50% of the original amount of the donation back.