- Netflix and Téléfoot partnership will provide Ligue 1 broadcast, also called Ligue 1 Uber Eats;
- Téléfoot is a new French channel expected to roll out on August 17.
Netflix made a partnership with Mediapro, a multimedia communication group from Spain, for broadcasting soccer matches in France. This deal will be provided through Téléfoot, a new French channel expected to roll out on August 17. According to L’Équipe, Netflix and Téléfoot will offer the streaming of Ligue 1, also called Ligue 1 Uber Eats for sponsorship reasons, France’s primary football competition.
According to the French newspaper, the deal expires in 2024 and those who buy streaming services of the Téléfoot and Netflix partnership would pay € 30 ($35,41) per month for an annual subscription. Through it, French customers will have access to both Ligue 1 and Ligue 2 divisions and the next UEFA Champions League and Europa League, besides movies and series through Netflix’s content.
Even though streaming will be offered through Téléfoot and not Netflix itself, this deal may mean a new step for Netflix entering in the market of sports broadcasting, a niche currently dominated by DAZN. Soccer broadcasting rights are also in discussion in Brazil, as new platforms allow live streaming and rival traditional sports channels.
Brazil has been dealing with a lot of changes in the sports business since the beginning of the year, as the soaring growth of Internet access made TV ratings drop. Flamengo, especially, fought a duel with the largest TV broadcaster in the country, Globo, for the rights to broadcast its matches on its YouTube channel, FlaTV.