Business

With closed malls, Brazilian Sem Parar saw demand for contactless payment increase in drive-thrus and gas stations

The company provides a tag that can be used as a contactless payment method for products and services, including toll fees and parking lots

Sem Parar tags are attached to car's window to contactless pay. Photo: Shutterstock
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  • According to Valor, the company’s B2B operations have hardly been impacted by the pandemic;
  • The best-known side of the company, which serves individuals, had a drop in sales mainly due to the closing of shopping centers–the company’s main channel to attract new users.

Sem Parar has seen the demand for its automated payment tag grow at drive-thru, 25%, and gas stations, 15%, as the COVID-19 pandemic took place in Brazil. The Brazilian company provides a tag that can be used as a contactless payment method for products and services, including toll fees and parking lots.

According to Valor, the company’s B2B operations have hardly been impacted by the pandemic–deals with road carriers, for example, have grown. But the best-known side of the company, which serves individuals, had a drop in sales mainly due to the closing of shopping malls–the company’s main channel to attract new users.

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Who already uses Sem Parar see the use of the tag fixed on vehicles’ windscreen as an alternative to avoid contamination, according to Armando Netto, president of Fleetcor, controller of Sem Parar. “What we observe is that the relevance of the service has continued or increased,” he told Valor.

With the gradual reopening of malls in several regions, the company expects to resume sales and close the year still within its initial growth forecast: between 10% and 20%.

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Sem Parar’s revenue comes mainly from the monthly fee charged from the user for granting the tag. The company is the industry leader in Brazil, with 5.5 million active tags. Its main competitors, ConnectCar and Veloe have around 500,000 and 300,000 users each, respectively.