Business

Pinterest partners up with Shopify and launch app for online merchants

The feature automatically creates a connection between an individual store and Pinterest

Pinterest app on Shopify. Image: Screenshot

Social network Pinterest and e-commerce platform Shopify launched a new app to turn merchants into shoppable “product pins,” or pins that allow retailers to update price, availability and product descriptions. The Pinterest app on Shopify allows retailers to upload their product catalogs and publish in-stock products.

The app automatically creates a connection between an individual store and Pinterest, so the merchant doesn’t have to edit code or add further resources. The feature is available now for merchants in the U.S, and Canada, and will go live in countries where Pinterest ads are available — including Australia, the UK, France, Germany, Italy and Spain — in the coming weeks.

READ ALSO: EXCLUSIVE – Latin America will be HBO Max’s first international market after its U.S. launch

“Merchants are adapting to new realities and looking ahead to the future of retail, which is why we’re focused on making both our ads and organic features available and impactful to businesses of all sizes,” said Jeremy King, senior vice president of technology with Pinterest, in a statement.

Once the Pinterest app is installed to a Shopify site, retailers can add tags to their Pinterest account, which allow consumers to quickly search for a product or category and discover the brand. Additionally, a “shop” tab will appear on the retailer’s Pinterest profile, and Shopify retailers can promote their pins as a paid ad. Once the app is installed, merchants can edit their Pinterest listings through their Shopify dashboard.

Increasing user engagement

According to Pinterest, the number of users who have engaged with shoppable product pins on the platform has increased 44% year-over-year, and total traffic to retailers has increased by 2.3x year-over-year.

Canadian Shopify has announced earlier this week its plans to sell 1.85 million new shares. The move comes one day after the e-commerce giant surpassed the Royal Bank of Canada, briefly becoming the most valuable company in the country