Business

Most Brazilians will buy a gift for Father's Day, even in the midst of the COVID-19 pandemic

According to a report by Méliuz, 79% of Brazilian consumers will buy gifts via e-commerce

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  • Father’s Day has been gaining momentum for e-commerce in Brazil;
  • According to a survey by Ebit Nielsen, in 2019 it generated 6 million orders, with sales of BRL 2.5 billion from both local and foreign e-commerce platforms.

According to a survey carried out by Méliuz, a cashback company in Brazil, 69% of Brazilians will buy a gift for their fathers. For 53% of respondents, the Covid-19 pandemic affected the decision to buy a gift for Father’s Day in some way, but 65% said the impact was small. In Brazil, Father’s is celebrated on the second Sunday of August – that is, on the next 9th of August.

Father’s Day has been gaining momentum for e-commerce in Brazil. According to a survey by Ebit Nielsen, in 2019 it generated 6 million orders, with sales of BRL 2.5 billion from both local and foreign e-commerce platforms.

READ ALSO: Brazilians plan to keep or increase shopping frequency on international ecommerce platforms

Among those who are going to give gifts, shows Méliuz report, 79% intend to do so exclusively via e-commerce, and 36% intend to spend between BRL 51 ($9,71) and BRL 100 ($19,05).

This average value of gifts is similar to the result of the survey conducted last year. However, the percentage of people looking to buy cheaper gifts has decreased: 7.7% responded that they intend to buy gifts up to BRL 50 ($9,55). In 2019, 14.8% of respondents said that they would spend less on their parents’ gifts.

READ ALSO: Valentine’s Day revenue in Brazil more than doubles compared to last year

The majority (94.7%) of whom will buy online will receive the order at home and 5.3% may pick it up at a physical store.

More than half of those who intend to give a gift (51%) may buy clothes for their parents. Accessories and footwear category appears as the second choice (28%), followed by electronics and computers (25.1%), perfumes and cosmetics (22.18%), and mobile phones (15.9%).