Business

MercadoLibre changes brand to encourage the fight against coronavirus

Along with the action, the e-commerce giant also created a page with guidelines on product delivery amid the pandemic

E-commerce giant mercado libre new logo
Photo: MercadoLibre/Instagram
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  • The change is followed by the message: “Together. Hand in hand, or not ”;
  • The idea is an additional incentive for people to avoid physical contact and take all necessary care to reduce the rate of contagion by the coronavirus.

The e-commerce giant MercadoLibre temporarily changed its visual identity amid the coronavirus pandemic. The company stopped illustrating its brand with a handshake to do this with a touch between elbows. The change is followed by the message: “Together. Hand in hand, or not ”.

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The idea is an additional incentive for people to avoid physical contact and take all necessary care to reduce the rate of contagion by the coronavirus.

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The initiative also seeks to guide MercadoLibre its customers about conscious buying, that is, to buy only the essential at this time.

To complement the message, the company also created a page with guidelines on the delivery process of products purchased on the platform.

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According to the material, the customer must always keep at least 1 meter away from the person who makes the delivery, and clean his our her hands after receiving and opening the packaging.