Business

Linx partners up with Rappi in malls and announces new tools to support retail

New solution integrates catalogs, stocks and prices of stores in shopping malls into the Rappi app

Rappi is betting on data collection to grow in Latin America
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  • Solution supports fashion, accessories, cosmetics and toys shops;
  • Linx announced new initiatives to assist the retail sector during the coronavirus pandemic period

Brazilian retail management platform Linx has teamed up with Colombia-based delivery platform Rappi to allow mall shopkeepers and managers to sell their products more easily.

The company has developed a solution to integrate the catalogs of products, stocks and prices of these points of sale into the Rappi app, so that they can sell online. The idea was designed to initially support the segments of fashion, accessories, jewelry and toys, which usually operate in shopping malls and high street stores.

Brands in Linx’s portfolio have been able to sell through the Colombian app since January. Now the partnership aims to increase adoption of an improved tool aimed at mall stores.

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As Exame first reported, a geolocation tool allows potential buyers in areas adjacent to shopping malls in Brazil that have the Rappi app installed to receive notifications offering products that are available in stores. Chains such as Natura, for cosmetics, Ri Happy, for toys, and Hering, for clothing, are some of Linx’s customers who are already using the solution. 

New tools

Linx also announced the adoption of several initiatives to assist the retail sector during the novel coronavirus pandemic period. They are solutions for different types of sales, including physical operation and e-commerce, including payment methods, in order to mitigate the impact of the crisis on business.

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For Gilsinei Hansen, vice president of Linx Core, the world must adapt to a “new post-Covid-19 normal”. “The dynamics we know will inevitably change. We will experience new consumption habits and an extraordinary advance in digital transformation. We will live a new normal. Delivery will be intense, sales through e-commerce channels and the marketplace will reach new heights, as well as contactless payments. In the physical sphere, the roles of store and salespeople will be different, since they will need to appropriate the technology so that they are able to meet the demands of consumers in each region”. New initiatives include:

  • Neemo: a delivery platform for restaurants, which allows the retailer to receive orders on a website and app created for the establishment, reducing costs with commissioning fees for retail marketplaces. Orders can be made via app, website, WhatsApp and Facebook Messenger;
  • POS TEF: payment method for gas stations so that the customer does not need to get out of the car, since the card machine can be taken directly to the driver. Contactless payments via digital wallets, such as Samsung and Apple Pay, are accepted by the tool;
  • Linx Commerce for Farma: e-commerce platform for pharmacies and drugstores with previously configured carriers and integrated payment methods.