Business

LABS +1: Snapchat is back, veggie hamburgers are on the spotlight, and everything you need to know before leaving office

This was the week in which we learned about those companies that have more reasons to celebrate (or not) due to last quarter results. Microsoft was one of those that keeps winning the market. Exceeding forecasts, the company increased sales by 12% in the last quarter, reaching a profit of $ 13.2 billion globally. 

But the social media industry offered the biggest surprise: Snapchat reached a significant recovery in the last quarter, after releasing a new version of its app for Android, breaking all forecasts. 

And speaking about great results, this week LABS launched an exclusive content series titled Latin America‘s Trailblazers, which will present business stories about companies that are winning over the region – and writing their names all over it. The first one was Rappi, the Colombian unicorn that has completely changed the rules of the delivery market. 

Check it this out and more news to understand the key points of market movements this week: 

4- Snapchat is back in the game

Snapchat exceeds forecasts results

If you think that Instagram had won for good the battle against Snapchat, think again. The new version of the app is offering new features, such as interactive games and viral camera lenses, to attract users – and it’s working. The forecasts were predicting that Snapchat’s daily users would grow by 190 million in the last quarter. The company went further and reached 203 million. In terms of revenue, it couldn’t be more different, for while the forecasts estimated $360 million, sales grew by 48%, reaching $388 million. 

We cannot predict the future, but a great part of the audience has never forgotten the app and couldn’t be happier with this latest news. Among them, we have some Latin American countries where the app is still very popular. 

Get to know the top 4 countries where Snapchat has more users in Latin America

3- The most valuable media brands

Disney is the most valuable media brand

If you are following the news, you might be aware of the constant changes occurring in the entertainment market, and you should have already noticed that betting on who will really win this market is unpredictable at the moment. Who are the biggest players fighting for the leading position in the media market is the one thing we know for sure.

Check it out the top 3 most valuable media brands.

2- Veggie hamburgers’ startup valued at $100 million

Fazenda Futuro, a Brazilian startup pioneer in the production of veggie hamburgers made of sources such as soya and beet, raised $8.5 million in recent funding led by the Brazilian firm Monashees, the same investor of names like Rappi and Loggi.

With this recent funding, future plans include the spread of its marketing network over the country and an increase in the number of the sales staff. Currently, the company has 30 employees and is close to the launch of a new product, in September, to come even closer to the texture, taste, and color of beef.

1- Rappi: the first Latin America’s Trailblazer

A South American on-demand delivery startup from Colombia, Rappi is a rising star within the region, having reached the unicorn status last year and recently attracting $1 billion investment from Japanese group Softbank – a rise that establishes a milestone in Latin America’s venture capital market. 

Rappi is a rising star within the region, having reached the unicorn status last year and recently attracting $1 billion investment from Japanese group Softbank – a rise that establishes a milestone in Latin America’s venture capital market. 

Such a tremendous and fast-paced success in a region still underrated for its business and technology potential has led us to ask the following question: How is Rappi managing – and succeeding – to lead this technological shift and behavior transformation in the region?  

Find the answer on the first chapter of the series Latin America’s Trailblazers!

LABS +1: “Street food”: A gastronomic travel without going out of your coach

Far from the fancy restaurant route, the Netflix documentary Street Food gave a new perspective on the global and cultural gastronomy, deep-diving into the real stories of street food chefs, and unlocking the secrets of foods that are really present in the daily routine of citizens in Asia. From Thailand to Vietnam, passing through South Korea and the Philippines, this documentary has the power to guide you through travel in search of a hidden side of a place’s culinary experiences.