Business

Instagram expands its Shopping feature to more businesses

The updated requirements take effect on July 9 in all countries where Instagram Shopping is accepted

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  • In Latin America, qualified enterprises are in Brazil, Argentina, Peru, Mexico, Uruguay, Paraguay, Ecuador, Panama, Puerto Rico, Dominican Republic, Belize, Bolivia, Costa Rica, French Guiana, Guatemala, Guiana, Martinica, Suriname.

Instagram announced today in a blog post that it’s expanding access to Instagram Shopping to more businesses, including content creators who want to connect with shoppers and sell merchandise on the social media platform.

Photo: Instagram/Courtesy

“If you are a candle company that invests in e-commerce, a musician who sells exclusive products or a food blogger who wants to expand your own kitchenware line, any qualified content creator company or account with at least one qualified product can use purchase tags to get people to your site to make a purchase”, said Instagram. U.S. companies that are part of beta checkout on Instagram can get people to buy directly from the app.

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The updated requirements take effect on July 9 in all countries where Instagram Shopping is accepted. In Latin America, qualified enterprises are in Brazil, Argentina, Peru, Mexico, Uruguay, Paraguay, Ecuador, Panama, Puerto Rico, Dominican Republic, Belize, Bolivia, Costa Rica, French Guiana, Guatemala, Guiana, Martinica, Suriname with managed customers in Chile, Colômbia, and in Guadalupe.

There will be greater transparency for individuals and companies, as well as a more reliable shopping experience, according to the platform. With this new policy, companies must tag products on Instagram based on a single website they own and where they sell from, so that people have a consistent and reliable shopping experience. In addition, Instagram will update its registration flow to provide clearer guidelines to companies and offer more transparency in the types of companies that it’s most able to support, as content creators who want to expand their business on Instagram.

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When companies sign up for Shopping on Instagram, they are notified as soon as they are approved and ready to start branding products. If a company is not approved, Instagram will clarify the reason for it to be able to take the necessary action or make an appeal.

New companies will go through its updated integration flow and existing companies will receive an in-app notification in the coming weeks with instructions on how to comply, says Instagram.

The updated trade qualification requirements are available in Instagram’s Help Center. In the future, these requirements will apply to all companies that sell products on Facebook’s trading surfaces. It’s possible to learn more about how to enable Shopping on Instagram on its setup guide.