Business

iFood platform grew 26% in May over April in Colombia

iFood expects to strengthen its brand in the main cities of Colombia, where it competes with native Rappi

iFood courier. Photo: Shutterstock
  • iFood has been in the Colombian market for five years;
  • It recently acquired Domicilios.com targeting to tackle Rappi.

The Brazilian delivery startup iFood is growing in Colombia and had a 26% increase of subscribers in its app from April to May, as reported by La República. The company expects to strengthen its brand in the main cities of the country and will bet on services such as supermarket purchases.

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iFood has been in the Colombian market for five years, and, according to Colombia’s manager of iFood, Camilo Sarasti, it’s working to strengthen itself in big cities and to complete the merger with Domicilios.com, he said, in an interview with La República.

In April, iFood announced it had bought a controlling stake in Colombian Domicilios.com, expecting to tackle Rappi, the Colombia-based and SoftBank-backed startup with largest network in South America, according to a Reuters report. According to Sarasti, delivery is an industry that has grown a lot in recent months.

We have been benefited from the pandemic. In May we grew 26% versus April, a figure that companies would love to have year after year. iFood is the largest platform in Latin America, among the three countries in which we operate, Brazil, Mexico and Colombia, we had more than 42 million orders in May

Camilo Sarasti, country manager of ifood in colombia