Business

"If the time [for Brazil] is now, localization is key," says João del Valle, COO at the fintech EBANX

During the event, EBANX COO released the "Beyond Borders Research", a study conducted by the fintech about the state of cross-border e-commerce in the country.

“Brazil is relevant, is big, is mature and it’s worth the investment,” said EBANX COO, João del Valle, during the launch of the Beyond Borders Research–a consumer behavior study conducted by the global fintech EBANX on the state of cross-border e-commerce in the country.

Led by the Market Intelligence Team, the survey was conducted alongside industry experts and analyzed the purchasing habits of 3,000 Brazilian consumers from all over the country who have bought international products and services in the last 12 months. 

ALSO READ: “Latin America is nearing the end of a lost half-decade,” said Lindsay Lehr from AMI

With a complete overview of consumption in the country, Del Valle’s presentation of the study was one of the highlights of the Latam Cross-Border Summit, a payments focused event powered by the Brazilian fintech EBANX, and held in Rio de Janeiro, Brazil. With more than 200 attendees, among companies and specialized entities, the event is taking place from September 23rd to 26th. 

The sessions and keynotes are being handled by some of the biggest names in global and local businesses, as well as institutions from sectors such as technology, retail, payments, regulatory, and experts from EBANX. Amazon, Visa, DHGate, and the Brazilian postal service, Correios; are among the speakers of the Latam Cross-Border Summit.