This Tuesday, the Brazilian unicorn Gympass said, in an interview with the newspaper O Estado de S.Paulo, it will permanently integrate the solutions created during the COVID-19 pandemic into its application.
Since the beginning of social isolation measures in Brazil and 13 other countries in Latin America and Europe where it operates, in March, the startup had to adapt.
It started promoting live classes on the internet with partner academies and offering digital personal trainer services. It also made use of an application network, called Gympass Wellness, with mental health and wellness platforms. It has now announced that all of these services will be integrated into its main application even after the pandemic has passed.
Gympass is present in 14 countries and has a portfolio of partnerships that includes more than 50,000 gyms and studios worldwide (in Brazil, its portfolio covers more than 23,000 fitness centers).
The cheapest Gympass plan costs at least BRL 30 per month for the employee (the other part of the monthly fee is paid by the contracting company, with values that vary from contract to contract).
Gympass told O Estado de S.Paulo that it will allow companies to test the full format of the app for 30 days. In addition, in June, users of the simplest plan will be able to hold eight sessions with personal trainers (half an hour each) and four therapy sessions, in partnership with the Zenklub app.
In April, the startup announced the layoff part of its staff. At the time, the startup didn’t disclose the exact number, but now it admits that 300 employees were dismissed, something around 20% of its staff.
If the new features and services help the startup to continue its activities, it will not be necessary to make new layoffs, Priscila Siqueira, Gympass executive president, told the newspaper.