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Google designs smart debit card to rival Apple's

Google card will associate with checking account, what may allow users to buy things with a card, mobile phone or online

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To rival Apple Card, Google is designing a smart debit card, according to imagery obtained by TechCrunch. There is a giant fintech on the way since the Google card will be both physical and virtual. It will associate checking account, what may allow users to buy things with a card, mobile phone or online.

According to TechCrunch, the card connects to a Google app with new features that let users easily monitor purchases, check their balance or lock their account. It will be co-branded with different bank partners, including CITI and Stanford Federal Credit Union.

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It’s a great step for Google, that has the opportunity to unlock new streams of revenue and data, since it already has a big data. TechCrunch ponders that Google could use transaction data on what people buy to improve ad campaign measurement or even targeting and it would make brands willing to buy more Google ads.

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Apple Card was launched in past August offering a slickly designed titanium Mastercard credit card backed by Goldman Sachs. It charges minimal customer fees, comes with a virtual card for use through Apple Pay and generates interest, as TechCrunch reported.