- The company based in Argentina was first founded in the UK
- Casa Campus CEO Fahad Siddiqui was in Brazil during June for business affairs
- Coliving startup aims to expand into Brazil, Chile, Peru and Colombia
From delivery services to mobility, innovative and on-demand solutions have been changing the way people exchange messages, order food, use transport, pay their bills and manage many other everyday activities. Latin America is no exception: the region, in fact, has been enjoying a great time with an ever-growing number of startups becoming unicorns, investors addressing capital to these innovative services and people being able to solve their daily issues with smarter solutions.
Rappi, Grow, Nubank and several others are among the players that have been shifting the scene, increasing market-share and making Latin Americans’ everyday lives way easier. But besides those already well-known names, another player has been standing out in a sector popular for its bureaucracy: the real estate market.
Casa Campus, a coliving startup focused on grad students and young workers, was first founded in UK by Fahad Siddiqui, 31 years-old, with the ambitious idea of disrupting the way of living to a generation eager for refreshing the concept of home. Aiming at Millenials, who accounts for 60 million people in Brazil alone, the innovative model intends to connect cities and experiences, cut rental bureaucracy and offer accommodations tailor-made for this audience.
Based in Argentina, Casa Campus is Latin America’s biggest company in the coliving model, with four facilities already operating across Argentina, three in development and an expansion plan to step into Brazil, Chile, Peru and Colombia as early as the next two semesters, according to a company’s press release.
A model that has been getting more and more adopters over time, the coliving system has a sweet spot among students, tourists and young workers all over the world and a big growth potential within Latin America. As it happens with its older sister, the coworking model, the great shift here is to follow people’s needs, who has changed the mindset in terms of living, working, relaxing and engaging with each other.
“Brazil’s potential for coliving is huge. We decided to travel to São Paulo and Rio de Janeiro because, as in other cities in the region and in the world, we see that the fundamental conditions for this concept development are extremely favorable. We believe in the future of these two cities, they have unique cultural traits, their academic institutions have prestige, they have tourism potential and a growing number of self-employed professionals”, stated Fahad Siddiqui.
Technology, sustainability, integrative and bonding spaces, lack of bureaucracy and cut of costs. Reaching this sweet spot requires following a bunch of generational changes and new lifestyles. And that’s precisely this gap that players such as Casa Campus wants to fill, in a region where people are striving for this kind of solution.