Business

Brazilian loyalty program Dotz creates digital account

In its digital account, the user will earn Dotz points when carrying out transactions

Photo: Screenshot/Dotz LinkedIn
  • Customers will be able to convert their Dotz points into Brazilian reais;
  • Dotz invested BRL 35 million in technology to create the digital account.

The Brazilian loyalty program Dotz will launch a digital account for its base of nearly 40 million customers, reported Valor Investe.

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According to Dotz’s partner and chief executive, Roberto Chade, in addition to having a free digital account and a marketplace with several services, the user will earn Dotz points when carrying out transactions, he said to the media outlet. According to him, customers will be able to convert their Dotz points into Brazilian reais. The program will also resemble a cashback.

Dotz invested BRL 35 million in technology to create the digital account. For that, it had to create a new company, which will be a payment institution. It already has a partnership with Elo and closed an agreement with Banco do Brasil at the end of last year for a “co-branded” card, which already has more than 100,000 units issued. Earlier this year, it announced a similar partnership with BV (formerly Banco Votorantim).

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In the area of ​​accreditation, the company made a partnership with FirstData and with Credisfera, but it also negotiates with other large bank, according to Valor.