Business

Brazilian e-commerce pet store Zee.Dog raises BRL 100 million from TreeCorp fund

The brand of pet accessories sells products over the web and in specialized stores in 5 continents

Ecommerce store Zeedog in New York
Brazilian e-commerce store Zee.Dog in New York. Photo: Zee.Dog website
  • TreeCorp had recently bought a controlling stake of Cabana Burger, a restaurant chain, for BRL 60 million;
  • With revenues hitting BRL 100 million in 2019, Zee.Dog had been recording an average growth of 54% YoY since its foundation in 2012.

Brazilian brand of pet accessories and e-commerce store Zee.Dog received an investment of BRL 100 million from TreeCorp Investimentos for an undisclosed stake in the company.

This was the second deal made by TreeCorp in less than a month, according to Valor Econômico. In June, the private-equity firm acquired a controlling stake of Cabana Burger, a restaurant chain, for BRL 60 million.

Zee.Dog sells its products over the web and in specialized stores in South America, North America, Europe, Asia, the Middle East and Australia. It also has its own 24-hour delivery app, the Zee.Now, and counts another investors’ fund  – DXA – as a partner. 

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With revenues hitting BRL 100 million in 2019, the Rio de Janeiro-based brand had been recording an average growth of 54% YoY since its foundation in 2012. The fresh capital will be used to reduce debt and towards expansion.

Brazil Journal reports that the country’s pet-product industry has been attracting investors lately. PetLove raised money from SoftBank and Catterton as partners; and Petz, controlled by Warburg Pincus, is planning an IPO. Cobasi, the segment leader, has been said to be talking with funds to sell a minority stake and invest in its online expansion.

TreeCorp has BRL 450 million under management and is focused on medium-sized companies.