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Airbnb and the state of São Paulo partner up to spur the resumption of tourism

São Paulo's government is the first Airbnb Latin American partner in new global initiative set up by the firm

The city of São Paulo, in Brazil. Photo: Shutterstock
  • According to the São Paulo’s government, the partnership provides collaboration in market intelligence;
  • São Paulo is one of the Airbnb main markets in Brazil;
  • The state of São Paulo is the company’s first partner in Latin America.

The Brazilian state of São Paulo‘s government and Airbnb reached an agreement to prod the resumption of tourism in the post-pandemic phase. The state of São Paulo is the company’s first partner in Latin America in a global initiative, alongside regions in the United States, France, Denmark, South Africa and South Korea.

According to São Paulo’s government, the partnership provides collaboration in market intelligence, sharing information related to tourism in the state and actions to promote destinations in the state by digital means.

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“Airbnb is committed to providing São Paulo with secure hosting places and innovative solutions. It’s important that São Paulo’s tourism products are available in the widest and most varied way possible”, said Vinicius Lummertz, São Paulo State’s Tourism Secretary.

According to Airbnb, São Paulo is one of the main markets of the company in Brazil. And in a context in which domestic trips, especially those made by car, will be the initial trend for the industry resumption, the platform will contribute to present new options within the state.

“We offer the possibility of authentic tourism connected to communities, which values ​​local culture and drives the economy of cities. This aspect gains even more relevance in the context of post-pandemic recovery ”, says Flávia Matos, director of institutional and governmental relations for Airbnb for Latin America. In 2019, Airbnb generated a direct economic impact of BRL 10.5 billion in Brazil considering the entire chain that involves tourism, such as commerce and local restaurants, besides lodging.

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The State of São Paulo has established new sanitation protocols for establishments linked to tourism to resume travel. In April, Airbnb had already announced its Advanced Cleaning Program, that includes the first standardized and comprehensive hygiene protocol in the accommodation sharing industry. This protocol was developed under the guidance of international health authorities, such as the CDC (Center for Disease Control and Prevention), in the United States, and specialists in hospitality and medical hygiene.

The partnership with the São Paulo government also includes periodic online debates with leaders in the tourism industry on post-pandemic travel trends, sustainability and innovation in the sector.