Payments, Platforms

How One Page Checkout Can Help You Increase Sales

The One-Page Checkout allows you to combine all the stages of finalizing a purchase on a single page, improving customer experience and increasing sales.

Amanda Pofahl

Latin American Market Expert
March 6 2018 · 7 min read
   

Did you know that 70% of your online buyers may abandon your website during checkout? It means that there’s a lot of scope for improvement.

When it comes to checkout optimization for your ecommerce website, you can always improve and create a seamless process. In this fast-paced digital market, customers do not prefer going through multiple steps to buy your product. If your checkout is long and tiresome, it’s likely that visitors will leave your online store without buying anything.

In order to increase conversion rates and boost your sales, a great solution is to offer one-page checkout on your ecommerce website.

One Page Checkout vs Multi Page Checkout

A few years ago, when shopping online was not so prevailing or as fast as it is today, most online customers were familiar only with the multi-page checkout process, which was really time-consuming.

Today, with the range of online stores and advanced technology, anything can be sold on e-stores or social networking sites. Besides, the customers are diversified, since a large majority of the population can access the internet and purchase any product with ease.

In order to sustain in this highly-competitive online market, every e-commerce website owner is attempting to make online shopping as easy as possible. This is where one-page checkout comes in.

Even so, some ecommerce websites still prefer multi-page checkout and fail to boost the leads. 

Seeing various pages to go after completing step one on the first page can be quite discouraging. If customers find that there are multiple pages involved in the checkout process, they will feel like there's no end in sight. Consequently, multi-page-checkout may lead to many drop-offs.

Nowadays, most customers love being able to choose the desired products and order instantly. Besides, most mobile users prefer a painless and quick checkout process. The more details you ask to them, the less likely they will be to complete the checkout process.

If your ecommerce website is failing to fully complete many transactions and checkout conversion improvement is needed, you really need to consider providing one-page checkout which is known as one of the most effective lead generation strategies. The complete checkout process appears on a single page and will make it easier for customers to complete their purchases. The satisfying shopping experience will also help you increase checkout conversions while encouraging customers to visit again.

Advantages of One-Page Checkout Process

One-page checkout provides your customers with a fast and easy way to purchase online. The motive is to get the users to the checkout painlessly without having to load different pages or becoming overwhelmed by multiple steps.

Here are some reasons why you should invest in one-page checkout:

Faster Checkout

Whenever you visit a shopping mall and have all of your desired products in the shopping cart, you start looking for the shortest checkout line and get frustrated when you need to wait. Likewise, online customers don't like to wait while they make the final payment; they also want the checkout process to be streamlined and fast. If it’s not, they are more likely to abandon without buying anything. Being an aspiring online retailer, you don't want this to happen. Luckily, a quick checkout option is available with one-step checkout software which reduces the time required to fill all the personal information while purchasing online. When website visitors see that their shopping experience will be concluded on just one page, they are more likely to make the transaction.

Easy-to-Understand Interface

A one-step checkout process is user-friendly. With a limited number of input fields and steps, the page remains clear and easy to go through. Moreover, quick checkout prevents confusion because online buyers see at once what information they are required to provide. They don’t have to go through multiple steps and pages which also saves time. With one page checkout, you don't need to worry about whether your navigation is confusing website visitors. Customers can easily navigate through the checkout process as they know what information is required, where it should be entered and when it will be submitted.

Enhanced Page Performance

Customers don't prefer to sit and wait for multiple pages to load, a lengthy checkout process may make your customer frustrated, leading to cart abandonment. A one-step checkout process makes online shopping seamless since everything is listed right there. Rather than waiting for loading of pages in continuation, customers get a simple page to fill and make the payment. There is no wait time; simply fill in the details and press submit.

Increase Customer Satisfaction

Customer satisfaction is a vital element that you want your online store to deliver. A one-page checkout process helps you provide a hassle-free experience to the customers. From, the one-page structure to Ajax-based cart update, compact forms to faster payment, everything is managed by a single page checkout to deliver an overall amazing UX.

If you want to increase conversion rates of your online store, you must choose a one-page checkout process. You can easily add a quick checkout option to your existing online store based on the platform you are using. Yes, all you need to do is to update your ecommerce website with an extension or plugins available to deliver the fast shopping experience.

Magento and WooCommerce offer amazing extensions to implement the one page checkout feature on your ecommerce website.

Magento One Page Checkout

If your website is running on Magento, you can easily provide your customer with the one-step checkout process by simply installing an extension. With One-Step Checkout Extensions offered by Magento, it is possible to reduce your webiste visitors cart abandonment. They offer several exciting features such as:

  • Fields Management

The extension allows you to customize the fields and adjust field size. It is easy to add or delete required and optional fields to eliminate unnecessary details.

  • More Payment Methods Available

You can add multiple payment methods on a single page which offers more convenience to the customers. To make the checkout process easier, you can also add default payment and shipping options.

  • Compatible with All Smart Devices

Magento one page checkout extensions are compatible with all kinds of mobile devices. They also reduce the number of check-out steps and let your mobile users enjoy online shopping.

The Magento One Page Checkout extension intends to reinforce checkout steps as they appear together on a single page which ultimately results in a noticeable increase in sales.

WooCommerce One Page Checkout

If you own a WooCommerce powered ecommerce website, you can use any One-Page Checkout plugins to boost your conversion rates. With these plugins, you can easily remove unnecessary fields and make the checkout process flawless. Here are some of the most popular WooCommerce plugins that can help you add one-step checkout process on your online store:

  • WooCommerce Buy Now
  • WooCommerce Direct Checkout
  • WooCommerce One-Page Checkout
  • Quick Checkout for WooCommerce
  • Express Checkout For WooCommerce
  • WooCommerce One Page Shopping
  • YITH WooCommerce One-Click Checkout

With WooCommerce plugins, you can achieve more loyal customers and increase checkout conversions. You also get an option to redirect customers to a particular page after a successful purchase.

Things to Remember

Whether you use Magento, WooCommerce, or any other ecommerce platform, make sure to provide a user-friendly checkout page. For instance, avoid placing different steps on multiple pages which makes the checkout process less clear because the customers cannot see everything at a quick glance.

Online buyers want quick and easy access and prefer to avoid scrolling. So, make sure that all steps are visible by placing them side by side. Moreover, carefully choose the online shopping cart by considering your budget, target audience, and other preferences.

The checkout page is one of the most important sections of your online store where you have the opportunity to turn abandoned carts into successful sales. One-page checkout is a results-driven strategy which is widely preferred by many WooCommerce and Magento store owners. You can try out different strategies in your process to assure a distraction-free checkout for your valuable customers.

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