TRAVEL MARKET: A GOLD MINE IN LATIN AMERICA COUNTRIES
Traveling and exploring new destinations is part of Latin America’s culture. However, although the Latin Americans seek to travel, something was lacking to really allow that to happen: and that was access.
What has changed? Recently, the region has turned a corner in terms of tourism, and what was a dream for most people around Brazil, Colombia, Argentina, and Mexico; is now a reality for these tourists and a potential for businesses. The international travel bookings departing from Latin America and the Caribbean reached in 2018 an increase of 9.3% compared to 2017, according to ForwardKeys.
A market still far from peaking, with a few large players, and the best of all: a great deal of Latin Americans willing to spend more on travel experiences and a mine gold of unexplored business opportunities.
A trend poised to grow in the coming years, investing in the Latin American travel market is no longer a faraway option, but a strategic move. And there’s never been a better time to do it.